The Ultimate Pilgrimage: Why 380,000+ Global Buyers Converge on South China Every March

A Strategic Guide for Furniture Professionals | March 2026 Edition

If you ask a furniture veteran in Milan, High Point, or Cologne, "Where is the factory of the world?" they will point to one place: The Pearl River Delta, Guangdong.

Every March, a massive migration occurs. According to official statistics, over 380,000 professional buyers from 200+ countries/regions land in Guangzhou and Foshan.

Why? What is the magnetic pull? It is not just about attending a fair. It is about immersing yourself in the most complete, dense, and efficient furniture ecosystem on the planet. From the "Ten-Mile Furniture Corridor" in Shunde to the Global Stage in Guangzhou, this region defines the trends, prices, and innovations for 2026.

This is your guide to the "Two Cities, Two Worlds" journey—and how to find the hidden gems within them.

Part 1: The Legend of Shunde (The Soul of Furniture)

Your journey starts in Shunde (Foshan). This is not just a manufacturing base; it is a place of legend.

1. The Birthplace: Where Mainland China's First Sofa Was Born

In the 1980s, right here in Longjiang (Shunde), the first modern sofa in mainland China was crafted. Today, Longjiang is officially recognized as the "Capital of Chinese Furniture Design & Manufacturing." It is the largest sofa production cluster on earth.

The Scale: There are over 3,000 furniture factories and tens of thousands of material suppliers in this single town.

2. The "Ten-Mile Furniture Corridor" (325 National Highway)

Imagine driving down a highway where, for 10 kilometers (6.2 miles), every single building on both sides is a gigantic furniture showroom.

The Experience: This is the famous "Furniture Street." Whether you need a 50 officechairora

50,000 Italian leather sofa, you will find it here. It is the world's longest furniture display window.

3. The "Milan of the East": The Louvre Furniture Mall

Just a few kilometers from Longjiang lies Lecong, home to the Louvre International Furniture Exhibition Center.

Why visit: It is a 7-star palace of furniture. Walking into the Louvre feels like walking into a cathedral of design. It houses top global luxury brands and China's highest-end original designs. It proves that Chinese manufacturing has moved from "Copying" to "Leading."

Part 2: The "Engine Room" – The Longjiang Material Expo

While the Louvre shows the glamour, the Asia International Expo in Longjiang shows the guts.

To build the luxury sofas you see at the Louvre, you need the world's best components. That is why smart buyers come to the 39th Asia International Furniture Material Expo.

The Event Details

Event: THE 39th ASIA INTERNATIONAL FURNITURE MATERIAL EXPO

Date: March 17 - 20, 2026

Location: Asia International Expo Center, Longjiang, Shunde

Focus: Raw Materials (Leather, Fabric, Plywood, Hardware)

The Hidden Champion: Dali Plywood (Booth T30)

Amidst the thousands of suppliers, Dali Timber stands as the backbone of the seating industry.

Why stop here? Because a sofa is only as good as its frame. We are the Top 3 Bentwood Manufacturer in China.

What you will see: We will display the internal "Skeleton" of 2026's best-selling chairs. Raw, unpainted, and brutally honest quality.

(The "Killer" Feature - The 1KM Advantage) 

Caption: Escape the noise: Visit our 1,000 sqm showroom, just 5 minutes from the expo.

The Strategic Detour: 1KM to Dali's Showroom

Since you are already in Longjiang, do not miss this opportunity. Our 1,000 sqm Showroom and Warehouse is only 1 kilometer away from the Exhibition Hall.

The 5-Minute Trip: We provide a VIP shuttle.

The Value: While others are squeezed in a booth, you can walk through our massive inventory. See our 500,000-sheet capacity. Touch the thousands of molds we have accumulated over 25 years.

The Result: You can finalize your OEM frame strategy in a quiet, professional environment with our engineers.

Part 3: The Global Stage – CIFF Guangzhou

After exploring the roots in Shunde, the journey moves 45 minutes north to Guangzhou.

The Event: CIFF Guangzhou (Phase 2)

Event: THE 57th CHINA INTERNATIONAL FURNITURE FAIR

Date: March 28 - 31, 2026

Location: Canton Fair Complex, Pazhou, Guangzhou

Why Phase 2 is Critical in 2026?

Phase 2 is the most professional segment of CIFF. It focuses on Office Furniture, Commercial Spaces, and Machinery.

The Trends: This year, the focus is on "Smart Workspaces" and "Ergonomic Health."

The Buyer: This is where contract furniture buyers for airports, hotels, and multinational corporations come to source.

Dali Timber at Booth 6.1E18

We are positioning ourselves in the center of the Office Component Sector.

The Reveal: We are launching our 2026 Ergonomic Office Chair Shells.

Innovation: See our latest "Ultra-Thin High-Strength" plywood technology that allows for sleeker, lighter office chair designs without sacrificing durability.

Caption: The Future of Work: See our 2026 Office Chair components at Booth 6.1E18.

Summary: Your March 2026 Itinerary

China is not just a supplier; it is an ecosystem. From the historic "First Sofa" in Longjiang to the futuristic halls of CIFF Guangzhou, this trip will define your business success in 2026.

Don't just walk the floor. Walk the supply chain.

Dali Timber (Est. 2001) — 25 Years of Bending Wood, Supporting the World.

Meet Us Here:

Mar 17-20: Booth T30 @ Longjiang Material Expo (Shunde)

Action: Book a Shuttle to our 1000sqm Showroom (1KM away)

Mar 28-31: Booth 6.1E18 @ CIFF Guangzhou (Pazhou)

Contact Us to Schedule Your Visit:

Thank you

    Anny Deng | Market Development Manager
Tel&Whatsapp:+86 18725716960
Email:anny@daliplywood.com

Website:www.daliplywood.com

GUANGXI RONGXIAN DALI WOODINDUSTRY CO.,LTD.
No.28-30,Block K,HaoJun Furniture Material City,LongJiang Town,Foshan City,Guangdong Province,CN